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This Marketing Best Practice Isn’t Working – Why Not?

This Marketing Best Practice Isn’t Working – Why Not?

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via Twitter @_youhadonejob1

The phrase “best practice” is casually tossed around by marketing consultants, but if they’re “best,” why don’t marketing tactics translate across industries or even within industries? First things first, best practices are a set of guidelines, beliefs, or ideas that represent the most efficient course of action.

“Company X did this, in this fashion, to get these activities, and got these outcomes. You should get the same outcomes if you repeat those same activities, in the same fashion.”

Seems logical, right? Read more

Newsletter #88 – Thank You, Power of Voice, and Book Progress

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #88
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Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #87 – Silence, Scotch, and Online Advertising

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #87
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Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #86 – Insurance, Hurricanes, and Water in the Basement

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #86
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Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #85 – Applying Cure, Focus, and Home Improvement Projects

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #85
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Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #84 – Agreement Half-Life, Decision Porn, Antihistamines

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #84
————————————————————
Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #83 – Gardens, Switching Subjects, Ikea Brooklyn

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #83
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Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #82 – Unexpected Wait Lists, Being Unavailable, and Ajax the Cat

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #82
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Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #81 – Coaches, Opinions, and Dogs

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #81
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Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more

Newsletter #80 – IQ/EQ, Evidence and Starting Over

Gregs Right Fit Newsletter

GREG’S RIGHT FIT NEWSLETTER #80
————————————————————
Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff
Read more