Short Story: Leave No Doubt (something I’ve been working on) Leave No Doubt “Can you believe it?” Sam raised a glass of champagne. His wife smiled to herself as she typed a message into her phone. He continued to hold the glass up as she put the phone in her purse and surveyed the restaurant. […]
Measure Twice, Act Once: Simple, effective sales and marketing metrics How will we know it’s working? What if I told you that is a loaded question to ask a consultant? This teleseminar will identify communication traps that slow marketing campaigns and business development efforts to a crawl and then offer some advice on what works best when establishing […]
What is management? WorK, with a hard K, is trading your time and talent for treasure. That’s why it’s called work. You’re supposed to contribute to the company and make a profit. Management requires you to reward top performers and move the bottom performers out. That’s it.
Fake News, Advertising, and Programmatic Buying In December, the New York Times ran an article about fake news and advertising networks, “Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?” It’s a story about the challenges of algorithms picking ad placements in networks based on following prospects wherever they might roam online. What caught my […]
The New AMALGAMATE Business Booklet is Here The Winter 2016 Edition of AMALGAMATE is ready for download.
How to Script Your “Why Us?” Video Clients are adding more video content to their websites and most popular are the “Why Us?” videos, as in, “Hello viewer, this is why you should choose us versus our competitor.” Before you sit and shoot, get that script down. According to my video guru, it’s the number one way […]
Build on Your Strengths This article originally appeared in Amalgamate: A Mix of Ideas for Your Business, Summer 2015 I have a bias. It happens when I think about your business. I default to creating or uncovering the innovative ideas inside your business. Breakthrough concepts. I want to encourage visionary thinking. Invent ways to propel the […]
Greg, What Does Your Planning Look Like? Yes, I take my own medicine. As proof, I spent the weekend applying some of my ideas to recapping 2016 and looking ahead to 2017. Specifically, I’m planned my flow of business for next year. I use this map, which you may have seen before.
Before you send that proposal. . . Does your proposal start with an About Us section? Change it to an about them section. List their objectives. They’re considering you because you can help them reach their objectives. Don’t bury them, lead with them. If you aren’t clear on their objectives, ask. Use their language. List […]
Time is Precious This article originally appeared in Amalgamate: A Mix of Ideas for Your Business, Summer 2015 As humans, we understand the concept of “future.” We project ourselves into it and understand our eventual mortality. As philosopher Stephen Cave puts it, “we live with this sense of personal apocalypse,” and it drives our busyness. It […]
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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(402) 281-2785
pivot@chamberspivot.com
A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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