Inventory stinks.

Inventory Management Challenges

Inventory Stinks

The nature of a retail startup involves “guessing” at what inventory to carry. And as our friends at Dell said many years ago, the result is “you end up with inventory, which is the physical embodiment of bad information”.

I started an online apparel company a few years ago. Mad Gringo. One of the products we carried was Tshirts.

Read more

What’s the ROI?

Facebook Google Adwords Display Ads

Display-ay-ay

The beauty of our wired world, as my techie friends will tell you, is that once our activities are reduced to bits and bytes, we can track anything. Think about it. I am logged into Google+, my browser is a cookie monster, and when I’m on your site you know how long I’m on the site, what page I go to next, where my eyeballs track. It’s cool, mon. Like magic.

As a marketer, that means I can track my ad spend, my sources, my sales and wrap it all up into a nice package for the CFO.

Read more

Some thoughts on A/B testing. 

A B Testing on Websites

A/B Testing

When I get to expound on the same topic 3 times in one morning, it’s time to “blog it out“.

A/B testing. Optimization. Google Experiments. Site improvements. Script improvements. Sales material improvements.

Read more

The Pivot.

Fast Company

I’m drawn to any use of the word Pivot. Just as I was about to brag on this article series, I noticed:

But just because the word “pivot” is at the tip of every tech founder’s tongue–and almost all will agree it’s an overused term-

Nice.

In this instance they are using it to denote a major shift in strategy. Nothing about Chambers Pivot Industries.

Next year.

Read more

“DIRECT MAIL IS DEAD!”

I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery.

But then my postman shows up.

Leaning a little to the left. Looking a little strained.

With some effort, he handed me this catalog. Check it out:
Read more

Sales Pipeline Management

Sales Pipeline Management

Oil Pipeline – no, it’s not the TransCanada one

Quick hit today.

In a waiting area today I could overhear a peppy sales person (maybe customer service person?) following up with a prospect/customer on the phone.
Read more

“What’s the ROI?”

Stretch Armstrong - Expand How You Measure ROI

Quick thoughts on what has to be the most popular question I get once my proposal gets to the CFO.

“What’s the ROI?”
(quickly followed by “What guarantees do you have?” – I’ll address that one at some point. . .swear.)

Read more

I get excited about new business opportunities. Sometimes too excited.

When that happens and I’m trying to explain the process, I can practically hear this cartoon taking place in my client’s head:

The Chambers Pivot Process Explained

© 2006 Sidney Harris

Read more

I love reading articles like this:

What's a Facebook Follower Worth?

Todd Meier for The Wall Street Journal

What’s a Facebook Follower Worth? – Wall Street Journal

Some exerpts:
Read more

This is the blocking and tackling of email marketing.

Among the thousands of messages I get in my email are many, many offers.

Here’s a good one from Land’s End.

Pretty Land's End Email

This is my favorite part:

Read more