LinkedIn, Sales Prospecting and Being Open to A Better Future

LinkedIn, Sales Prospecting and Being Open to a Better Future This week I was planning on covering two inter-related issues: loyalty to your providers and keeping up with changes in thinking that may help your business thrive in the future. It sat in my drafts for a few days and then I received a LinkedIn invitation […]

3 Things to Know About Mailing Lists

 3 Things to Know About Mailing Lists Last Thursday I had coffee with a local entrepreneur that I consider to be one of the most creative marketing minds I’ve ever met. He was describing a new idea and the conversation drifted to promoting this idea and the topic of lists. As in “sales leads” or […]

Predicting New Hire Effectiveness and the Death of On the Job Training

Predicting New Hire Effectiveness and the Death of On the Job Training Years ago I was on a team responsible for the rapid expansion of a sales force on the West Coast using recruiters and cutting edge tools. Years before that I was in a partnership responsible for the rapid expansion of a local sales […]

Succession Planning – Build the Bench

Predictable Growth for Professional Service Firms

Predictable Growth for Professional Service Firms What would you think of a book that teaches readers to learn how buyer’s decision processes are changing and how to prepare professional service firms for those changes? It would include sections on controlling the conversation, planning technology outlays, working with consultants/contractors, mapping the acquisition process, developing a marketing database, nurturing leads […]

What a Tropical Shirt Can Tell Us About Value

What a Tropical Shirt Can Tell Us About Value I had a great discussion last week about selling to “value”. One of my favorite analogies was put to use. The price and value of a Ralph Lauren 100% Viscose orange tropical shirt versus the old Mad Gringo 100% Rayon orange tropical shirt. Game on.

Revisiting 4 More Ways to Measure a Project’s ROI

“What’s the ROI?” It’s time to bring up one of my past posts. It’s all about helping a client calculate the Return On Investment of a project. How do you know when this question needs addressing? It sound like this: “What’s the ROI?” (it’s not rocket science. . . though I like to pretend. . […]

Deriving Clarity From The First Draft

Deriving Clarity From The First Draft As part of my book publishing journey, I’m working with an editor. It’s a humbling experience to say the least. I’ve worked through my fears of publishing small articles and blog posts, but my first attempt at holding a narrative together for 35,000-40,000 words is daunting. I’ll spare you […]

The Kenny Rogers Pivot

The Kenny Rogers Pivot

What To Do With Your Recorded Webinar

What To Do With Your Recorded Webinar You spent the better part of two weeks putting your webinar together and it went off without a hitch. Congratulations! There were excellent slides from the presenter, insights that made you attendees think and a Q&A session that cleaned it all up. Now what? Let’s turn that content […]