A Year of Duluth Trading Co. Emails

A Year of Duluth Trading Co. Emails What’s it like to be on the other end of your company’s email newsletter/exclusive offers? For a comparison, I’m going to let you match up your efforts over the last 12 months with the efforts of a top-tier catalog marketer, Duluth Trading Co. Duluth Trading has been hailed […]

Tax Time – Where did the money go?

Tax Time – Where did the money go? I’ve about had my fill of infographics but when they work, they work. Check this one out from nationapriorities.org – Where did your 2013 tax dollars go?

Google Helpouts – Trying New Things

Google Helpouts – Trying New Things Have you bumped into Google’s new Helpouts? It’s a place where you can get “Real help from real people in real time”.  I bumped into it when investigating a Teaching English as a Foreign Language concept for a client. I signed up and added a listing. Featuring my Tap […]

3 Chambers Pivot Customer Service Secrets

3 Chambers Pivot Customer Service Secrets At its core, there are 3 places you can look for new business: new customers, existing customers and inside your customer service efforts. While 2 and 3 sound alike, one is a sales driven effort and the other is a company mindset. I want to give you a peek […]

The Process of Growth

The Process of Growth “We’ve managed pretty consistent growth up to this point.” “Then why am I here?” “Because you come highly recommended and I’ve heard you can help us.” It’s true. I can help.

Writing That Book

Writing That Book Taking the time to look through archived emails is a fascinating process. Your mind sees little trends pop up here and there and in my case there is an unhealthy relationship with Amazon and a two groups of questions I get peppered with. One group revolves around starting a business and the […]

Local Facebook Ad Idea for Marty

Local Facebook Ad Idea for Marty As a dedicated reader of the CPI newsletter, I owe it to Marty to come up with an idea that he can use in his business. Mind you, my knowledge of your business is superficial at this point but here is the situation as I see it.

The Nature of an Advantage

The Nature of an Advantage As the middle child’s high school basketball season builds to the post season, the question of fairness has come up from time to time. While this conversation often centers on the question of a child’s playing time or standing with the coach, my mind tends to wander. . . and […]

Greg has entered the meeting – A Conference Call in Real Life

A Conference Call in Real Life When Rex enters, it’s like they were looking into my daily life.

Small Business and Big Business Focus – the Barbell

Small Business and Big Business Focus – the Barbell As work continues on the Sales Training Weekly course and the Tap the Hidden Job Market course, I’ve been relying on a visual that may help you define the focuses and challenges of small businesses and larger businesses. For this illustration, I’m defining small business as […]