Before you send that proposal. . .

Before you send that proposal. . . Does your proposal start with an About Us section? Change it to an about them section. List their objectives. They’re considering you because you can help them reach their objectives. Don’t bury them, lead with them. If you aren’t clear on their objectives, ask. Use their language. List […]

Predicting Success Tool for Leaders

Predicting Success Tool Help your people make decisions faster with this little tool.  The reason you’ll want to put this into practice is twofold. One, it helps you push your decision making down a level which speeds up results, and two, it raises the level of the decisions you do get pulled into. Plus, it’s […]

Teleseminar: Building a Sales Team That Doesn’t Suck

Teleseminar: Building a Sales Team That Doesn’t Suck It’s not the real title, that would be “Building a High Performance Sales Team,” and it’s inspired by hearing this: “… finding truly talented and capable marketing and sales professionals is more difficult and painful than picking auditors and lawyers…” I can help with that and this seminar will give […]

5 Tips For Starting a Google B2B Adwords Campaign

5 Tips For Starting a Google B2B Adwords Campaign (a version of this article appeared in Strictly Marketing Magazine, May/June 2016) I am talking to the director of marketing at GoLeads, an Omaha based database marketing firm, discussing the journey a buyer goes on when making a decision. On our big whiteboard of ideas, it’s not a surprise […]

Who Are You Talking To?

Who Are You Talking To? Grow faster by double and triple checking if your people are talking to buyers. From hero to zero Years ago, I worked an inside sales job where I logged into my terminal and contacted the companies that showed up on my screen. It was easy money because the list was filled […]

Leaving an Effective Sales Voicemail: You’re Not Doing It Right

Leaving an Effective Sales Voicemail: You’re Not Doing It Right This was on my voicemail last week (the phone number masking is my work): Let’s critique it. It’s terrible. Her volume is low, she sounds confused, it sounds like she mixed up scripts, and to top it off, she doesn’t know what my business does. Ooh, […]

Are You Working Too Hard for New Business?

Are You Working Too Hard for New Business? This note is for growing companies under 150 employees. Regardless of how fast you’re growing, on a scale from easy to hard, 1 to 5, how would you rank the effort expended to find more business? Think of 1 as “so easy that I have to pinch myself every day to see […]

Writing Content: What’s Your Company’s Tone of Voice?

Writing Content: What’s Your Company’s Tone of Voice? When your marketing team asks, “we’re thinking about using a conversational tone of voice for this piece, are you okay with that?” Do you find yourself getting annoyed and thinking, “why are you asking me? Isn’t this what I’m paying you for?” If so, this little article is […]

Amalgamate: Summer 2016 (#3 in a series)

The Summer 2016 Edition of Amalgamate It’s here! The  Summer 2016 edition of my semi-annual collection of ideas for your business. This edition includes ideas on Decision Making, Managing Your People, and Persuasion tactics your team can implement today. If you received a copy of the Summer Edition 2015 and the Winter Edition 2015, you’re going to get the Summer […]

Where is your Energy Directed?

Where is your Energy Directed? This Father’s Day, I was invited to buy my family breakfast at the local pancake house. We weren’t the only ones in town with this idea, and were placed on a waiting list with a promised fifteen to twenty minute wait. I took mental note of who looked like they […]