Some thoughts on A/B testing. 

A B Testing on Websites

A/B Testing

When I get to expound on the same topic 3 times in one morning, it’s time to “blog it out“.

A/B testing. Optimization. Google Experiments. Site improvements. Script improvements. Sales material improvements.

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The Pivot.

Fast Company

I’m drawn to any use of the word Pivot. Just as I was about to brag on this article series, I noticed:

But just because the word “pivot” is at the tip of every tech founder’s tongue–and almost all will agree it’s an overused term-

Nice.

In this instance they are using it to denote a major shift in strategy. Nothing about Chambers Pivot Industries.

Next year.

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“DIRECT MAIL IS DEAD!”

I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery.

But then my postman shows up.

Leaning a little to the left. Looking a little strained.

With some effort, he handed me this catalog. Check it out:
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