Measure Twice, Act Once: Simple, effective sales and marketing metrics How will we know it’s working? What if I told you that is a loaded question to ask a consultant? This teleseminar will identify communication traps that slow marketing campaigns and business development efforts to a crawl and then offer some advice on what works best when establishing […]
What is management? WorK, with a hard K, is trading your time and talent for treasure. That’s why it’s called work. You’re supposed to contribute to the company and make a profit. Management requires you to reward top performers and move the bottom performers out. That’s it.
How to Script Your “Why Us?” Video Clients are adding more video content to their websites and most popular are the “Why Us?” videos, as in, “Hello viewer, this is why you should choose us versus our competitor.” Before you sit and shoot, get that script down. According to my video guru, it’s the number one way […]
From Knowing To Doing This article originally appeared in Amalgamate: A Mix of Ideas for Your Business, Summer 2015 “Eat foods in close to their natural state.” “Get 60 minutes of vigorous activity a week.” “You need a minimum of 7 hours of sleep each night.” It’s one thing to know what to do and another […]
5 Tips For Starting a Google B2B Adwords Campaign (a version of this article appeared in Strictly Marketing Magazine, May/June 2016) I am talking to the director of marketing at GoLeads, an Omaha based database marketing firm, discussing the journey a buyer goes on when making a decision. On our big whiteboard of ideas, it’s not a surprise […]
Who Are You Talking To? Grow faster by double and triple checking if your people are talking to buyers. From hero to zero Years ago, I worked an inside sales job where I logged into my terminal and contacted the companies that showed up on my screen. It was easy money because the list was filled […]
Leaving an Effective Sales Voicemail: You’re Not Doing It Right This was on my voicemail last week (the phone number masking is my work): Let’s critique it. It’s terrible. Her volume is low, she sounds confused, it sounds like she mixed up scripts, and to top it off, she doesn’t know what my business does. Ooh, […]
The Summer 2016 Edition of Amalgamate It’s here! The Summer 2016 edition of my semi-annual collection of ideas for your business. This edition includes ideas on Decision Making, Managing Your People, and Persuasion tactics your team can implement today. If you received a copy of the Summer Edition 2015 and the Winter Edition 2015, you’re going to get the Summer […]
Outcomes Not Outputs This article originally appeared in Amalgamate: A Mix of Ideas for Your Business, Summer 2015 Your team of marketing professionals are expert communicators. Plying their trade in semantics. They love the discussion around the differences found in words like Outcomes and Outputs. To an industry outsider, those words may be synonymous to […]
Tell, show, do, review Managing a computer training company back in the early days of Microsoft Office was relatively simple work. Schedule the class, put butts in seats, and make sure they learned something. That last part, is where we used the phrase, “tell, show, do, review” as shorthand for the adult learning sequence. Tell […]
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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