Writing That Book

Writing That Book Taking the time to look through archived emails is a fascinating process. Your mind sees little trends pop up here and there and in my case there is an unhealthy relationship with Amazon and a two groups of questions I get peppered with. One group revolves around starting a business and the […]

Local Facebook Ad Idea for Marty

Local Facebook Ad Idea for Marty As a dedicated reader of the CPI newsletter, I owe it to Marty to come up with an idea that he can use in his business. Mind you, my knowledge of your business is superficial at this point but here is the situation as I see it.

Greg has entered the meeting – A Conference Call in Real Life

A Conference Call in Real Life When Rex enters, it’s like they were looking into my daily life.

The First Step in Communicating Effectively: Define Terms

The First Step in Communicating Effectively: Define Terms Do you remember that Barbie incident from the 90’s where the talking Barbie says, “Math class is tough!”? Whenever the topic of inter-departmental communication comes up, her little talking voice chimes in with “communicating is tough!” It is. I’m here to help you with an ancient process: […]

Your Very Own Customer Testimonial Template

Your Very Own Customer Testimonial Template One of the most powerful tools in your business development toolbox is Testimonials. Why are testimonials so powerful? Let’s summarize a concept from Dr. Robert Cialdini the author of Influence: The Psychology of Persuasion: People will do things that they see other people are doing. A testimonial helps because it lets […]

The Sales Training Weekly Landing Page

The Sales Training Weekly Landing Page We’re about a week away from launching our self-paced online sales training tool, Sales Training Weekly. As Drew hammers away at the back end of the program, we’ve started working on the main selling page. The “landing page” in common internet marketer parlance. You can view the landing page […]

Google’s Disappearing Organic Search Results

Google’s Disappearing Organic Search Results In working with an ecommerce retailer over the past year that has watched their revenue flatten and then decline over time, we found a direct correlation between the rise of Google Adwords and Google Product Listing Ads against the declining Organic traffic that came to the site. I will be […]

Lessons Learned by Breaking up with Facebook

Lessons Learned by Breaking up with Facebook I’m a big fan of Daniel Pink, the author that introduced me to A Whole New Mind: Why Right Brainers Will Rule the World. When his quotes show up in my Alerts feed, I check in. He walked through an analysis of the steps it takes to de-activate […]

Basketball and Data Mining

Basketball and Data Mining I have to share a couple of articles about basketball that recently circulated.

Mailbag: Questions About Tweaking Google Adwords

Questions About Tweaking Google Adwords Dipping into the mailbag again. These last two weeks were dominated by one thing: Google Adwords. There were equal parts “how do we do this?” and “how do we do this better?” questions.