“Product/Market Fit For Normal People”

Where should you focus your energies to get better traction on new products or new product improvements?

If you’ve been reading the popular business press, you’ve noticed the resurgence of the term “product/market fit.” I attribute this to the work of Steve Blank and Alex Osterwalder with their business model canvas. I am going to take this one little piece of their much larger concept and give the business development people in the audience something to do with it.

In less than 30 minutes, I will cover three big ideas you can use to frame Product/Market Fit and four tactics you can put to use today. It will be fast paced and an easy listen because I’ll use examples from my work with clients and some personal stories as well.

Attendees can expect the following outcomes:

• A plan that makes it easy to get out of your office and out with customers.
• An argument for going slow to go fast.
• Identifying the best early marketing copy for your new products.
• Easy to use survey approaches and testing ideas.
• The best next step to take after the teleseminar.

This seminar will use real stories from my experiences with clients and focus on the process behind launching product enhancements and new products. Greg has worked on launching new products in industries ranging from professional services to technology sales organizations and this presentation will help anyone tasked with getting new business in complex high margin endeavors.