Business Growth Newsletter #190 – Objections, Mind Body Smile, New Cat

Sales and marketing Newsletter

Quick notes to help you grow your business in less time with less effort. . . sometime next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT

  • Remember, if you hear objections to money or time constraints, those are prioritization issues. If you’re hearing them say they don’t have a need, your job is to develop the opportunity. If you think they don’t trust you, however, you’re dead.
  • Too many times we make assumptions that turn our brains off, especially when it comes to growth ideas. Next week, when you bump into an assumption fight it by asking, “what would have to happen for this to work?”
  • Our clients hear new ideas and think, “What is this like? What can I compare this to?” For this reason, we need to readily share our own analogies. Let the client react to it instead of letting their minds wander.
  • Making prospects provide hard evidence is an example of hard questions you have to ask in a soft way. “Show me proof” is confrontational, but “Where does that show up in your business?” gets results.

Being Human – Psychosomatic

“Participants increased in well-being when they were assigned to act extraverted and decreased in well-being when they were assigned to act introverted. These findings suggest that changing behavior associated with personality is possible and can impact well-being.” – Journal of Experimental Psychology Aug 1, 2019


Next week, act like an extravert.

“In a recent study Seth Margolis and Sonja Lyubomirsky at the University of California, Riverside, asked 131 participants to alter their behaviour over a two week period to be more extraverted or introverted. For one week, participants were encouraged to act as ‘talkative’, ‘assertive’ and ‘spontaneous’ as possible; for the other, they were told to act ‘deliberate’, ‘quiet’ and ‘reserved.’
Compared to baseline levels at the start of the study, participants experienced more positive emotions during the extraverted week. . .”

Are we happy because we smile or do we smile because we’re happy? I don’t know but you only go around once so fake being happy about it because you it might just make you feel better.

Good stuff.

Random Stuff


“In my next life I want to be a cat. To sleep 20 hours a day and wait to be fed. To sit around licking my ass.” Charles Bukowski


Did I tell you my wife found another cat? Her name is Bianca and she’s 3 years old. We don’t know her backstory but it doesn’t seem to involve paying much respect to the litter box.

Wilson and I are getting used to her.



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