Think Like Your Customer in 3 Steps Watching the US Track & Field Outdoor Championships this weekend put me in a reflective mood. My middle child loves the sport and is learning how much time and effort it takes these elite athletes to reach their potential. He can tell me all about building a base, […]
“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod Catching up with my favorite business card cartoonist, Hugh McLeod at Gaping Void, when the above cartoon jumped out at me. A few weeks ago I spent some time on navigating the Phantom Job Market and how jobs are created. Basically, it all […]
The Phantom Job Market – How Jobs Get Filled This article in the Wall Street Journal jumped out at me last week: The Phantom Job Market: How Jobs Get Filled The phantom job market is a cool title and it reflects our worst fears, doesn’t it? That jobs are out there and they are being […]
Selling to Problems, Part 2 This wasn’t supposed to be a series of posts (Part 1 is The Question Box for Sales Prospecting), but after a lengthy email exchange I’m going to take the concept of selling to problems a step further. And I’m going to do it via consumer goods.
The Question Box for Sales Prospecting Dipping way back into the archive for this one. Sales prospecting. Getting out and building some need around a problem that you solve.
10 Point Checklist Before Sending Your Email Newsletter A long time ago someone told me “what separates us from the monkeys is our ability to Pause“. (It may have been more like, “Dude. . .think about monkeys for a second. . .” but whatever. . .)
It’s Direct Mail Friday It’s a joy to get a visit from the mailman and occasionally he brings me goodies that are worth discussing. Yesterday was no exception.
Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.
Some quick thoughts on how to leave a voice mail message. Yes. We’re going here. Since we’re in the midst of Election Season, the ads are coming in fast and furious. And the robo calls. And occasionally live person calls. Listening to these calls I am thrown back into my days working a call center. […]
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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