Tag Archive for: finding new business

Gimme an A! (some thoughts on A/B testing)

Some thoughts on A/B testing.  When I get to expound on the same topic 3 times in one morning, it’s time to “blog it out“. A/B testing. Optimization. Google Experiments. Site improvements. Script improvements. Sales material improvements.

The Miracle of New Business Development

I get excited about new business opportunities. Sometimes too excited. When that happens and I’m trying to explain the process, I can practically hear this cartoon taking place in my client’s head: