Google AdWords Campaign Planning Template, Worksheet This is my 3-Minute One Product, One Solution AdWords™ Worksheet. There’s a link to the pdf at then end that contains a sample filled out worksheet. I’m resurrecting this because I received a call from a client that I had designed a lead generation campaign for over three years ago. His niche […]
What Has Happened, Will Happen – Tactics for Lead Generation In our first episode, we went to the white board and put a frame around the challenge of complex lead generation for professional services. (“Complex Lead Generation – a Big List of Tactics“) In the second episode, we went into that frame and identified where […]
How We Generate Early Stage Leads in a Complex Sales Process In my last missive we ran through a high level Big List of Complex Lead Generation Tactics. Someone gave me the white board and the scribbles were flying. Heads nodded and understanding floated down. “I get it,” someone offered. “Now what?” Start with the […]
Complex Lead Generation: Start with the F Word – Focus The common theme of conversations lately has been “but Greg, why aren’t we telling them about X?” Comments like that come immediately after a recommendation to Focus the Message to a single problem and solution. Well, maybe after everyone sees the first campaign come to […]
Do you use LinkedIn? Sometimes LinkedIn is a total time suck, and sometimes it’s an amazing way to connect. Other times, it’s where some other points of view and opinions congregate. Like this exchange:
Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]
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