Google AdWords Campaign Planning Template, Worksheet This is my 3-Minute One Product, One Solution AdWords™ Worksheet. There’s a link to the pdf at then end that contains a sample filled out worksheet. I’m resurrecting this because I received a call from a client that I had designed a lead generation campaign for over three years ago. His niche […]
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Google’s Disappearing Organic Search Results In working with an ecommerce retailer over the past year that has watched their revenue flatten and then decline over time, we found a direct correlation between the rise of Google Adwords and Google Product Listing Ads against the declining Organic traffic that came to the site. I will be […]
Questions of the Week I spent the last week traveling through the upper midwest. South Dakota to Minnesota to Wisconsin. Ending up in Fish Creek, WI. Meanwhile, my inbox filled up with comments, questions and progress reports from clients and friends. A couple of trends popped out, so let’s use those as launching points for […]
What’s the ROI? The beauty of our wired world, as my techie friends will tell you, is that once our activities are reduced to bits and bytes, we can track anything. Think about it. I am logged into Google+, my browser is a cookie monster, and when I’m on your site you know how long […]
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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