Tag Archive for: cost per acquisition

Facebook, Google Adwords, Analytics and the Power of Impressions

What’s the ROI? The beauty of our wired world, as my techie friends will tell you, is that once our activities are reduced to bits and bytes, we can track anything. Think about it. I am logged into Google+, my browser is a cookie monster, and when I’m on your site you know how long […]

Direct Mail is Dead?

“DIRECT MAIL IS DEAD!” I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery. But then my postman shows up. Leaning a little to the left. Looking a little strained. With some effort, he handed me this catalog. Check it out:

What’s a Facebook Follower Worth?

I love reading articles like this: What’s a Facebook Follower Worth? – Wall Street Journal Some exerpts: