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Direct Mail is Dead?

“DIRECT MAIL IS DEAD!”

I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery.

But then my postman shows up.

Leaning a little to the left. Looking a little strained.

With some effort, he handed me this catalog. Check it out:

Restoration Hardware Sends a HUGE Catalog

A catalog Harry Potter fans can appreciate

This bad boy comes in at over 685 pages. I swear.

The last page of the Restoration Hardware catalog

Yep. 685 pages

What does it mean?!?

Did it work? That’s at least $3 a catalog. A multi-million dollar bet.

Opt outs were rampant. Articles were plentiful. “You can’t buy that kind of publicity,” was probably uttered once or twice.

The company filed to go public on Sept 19th.

Good stuff.

About the Author: Greg Chambers is Chambers Pivot Industries. Get more business development ideas from Greg on Twitter and .

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