Tag Archive for: direct mail

10 Point Checklist Before Sending your Email Newsletter

10 Point Checklist Before Sending Your Email Newsletter A long time ago someone told me “what separates us from the monkeys is our ability to Pause“.  (It may have been more like, “Dude. . .think about monkeys for a second. . .” but whatever. . .)

Direct Mail Friday

It’s Direct Mail Friday It’s a joy to get a visit from the mailman and occasionally he brings me goodies that are worth discussing. Yesterday was no exception.

Tell a Story, Increase New Customer Acquisition

Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.

Direct Mail is Dead?

“DIRECT MAIL IS DEAD!” I’ve read it here and there. The demise. Close the Post Offices. Eliminate Saturday delivery. But then my postman shows up. Leaning a little to the left. Looking a little strained. With some effort, he handed me this catalog. Check it out: