Tag Archive for: marketing automation

More Questions That Probably Deserved Better Answers

More Questions That Probably Deserved Better Answers Two isn’t a series but there were more questions sent my way. Answers went out. There’s something of value in here for you if you look hard enough. Automated Email Sequences Facebook Analytic Hint The Quickest Survey Tool The History of Rum

Amazon.com and Business to Business Selling

Competing Against the Endless Aisle that is Amazon.com Do you have a thought leader that you follow on a regular basis? I have one that I consider a “stealth” thought guy. His name is Harry Joiner

A 91 Point Checklist to Optimize Website Conversion

A 91 Point Checklist to optimize Website Conversion This kills. Cruising the SEOMoz blog and came across this post: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic I’m a sucker for anything that looks extensive and exhaustive.

Content Marketing and Lead Nurturing

Content Marketing and Lead Nurturing Conversations about leads have dominated my world for the last few months. I’ll toss out some ideas on the buzziest of the catch-phrases here. Inbound marketing, marketing magnets, attraction marketing. . .the goal is to attract business “organically” instead of having to go out and interrupt busy people. To catch […]

The Newsletter That Was, Dec 4th

The Newsletter That Was, Dec 4th Another newsletter hits the email boxes! Are you on the list? If not, here it is. Just for you. Yes, you.   It’s December 4 All sorts of good things happen in December around the Chambers household. Basketball starts, recitals take place, wayward children return from college, and we […]

Data as Currency?

Data as Currency? Did you see this article? http://gigaom.com/data/data-isnt-just-the-new-oil-its-the-new-money-ask-zoe-keating/ I picked it up from my friends Datafiniti. (Gracias)

The Newsletter That Was

The Newsletter that was Here’s a copy of the newsletter from Nov 14th. All for you. The Week of November 12

Let’s do some Contact Database Marketing

Contact Database Marketing You’ve been in business for some time now. Over the years you’ve accumulated a good size database. The time has come to put those relationships to use! 3 Steps Where do we start? Same place we always do, we measure.

10 Point Checklist Before Sending your Email Newsletter

10 Point Checklist Before Sending Your Email Newsletter A long time ago someone told me “what separates us from the monkeys is our ability to Pause“.  (It may have been more like, “Dude. . .think about monkeys for a second. . .” but whatever. . .)

Tell a Story, Increase New Customer Acquisition

Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.