Tag Archive for: data driven decisions

The NFL – A Bunch of Mama’s Boys

The NFL – A Bunch of Mama’s Boys Weekends are great. Sometimes I get to lay around, watch TV and eat rows and rows of Ritz crackers. Other times I find myself at a big table wolfing down ossobuco with an NFL Pro-Bowler. Last weekend it was the latter. I hated to be that guy, […]

How We Generate Early Stage Leads in a Complex Sales Process

How We Generate Early Stage Leads in a Complex Sales Process In my last missive we ran through a high level Big List of Complex Lead Generation Tactics. Someone gave me the white board and the scribbles were flying. Heads nodded and understanding floated down. “I get it,” someone offered. “Now what?” Start with the […]

The Sales Training Weekly Landing Page

The Sales Training Weekly Landing Page We’re about a week away from launching our self-paced online sales training tool, Sales Training Weekly. As Drew hammers away at the back end of the program, we’ve started working on the main selling page. The “landing page” in common internet marketer parlance. You can view the landing page […]

College Costs and the Sales Process

College Costs and the Sales Process There is a persistent rumor here at Chambers Manor that we have a senior in high school stalking the halls. Evidence comes from the clusters of giant shoes, the odor emanating from one of the bedrooms and a grocery bill rivaling that of a small city-state . . . […]

Google’s Disappearing Organic Search Results

Google’s Disappearing Organic Search Results In working with an ecommerce retailer over the past year that has watched their revenue flatten and then decline over time, we found a direct correlation between the rise of Google Adwords and Google Product Listing Ads against the declining Organic traffic that came to the site. I will be […]

CPI Business Development Case Study – Inbound Call Center

Business Development Case Studies The first of a series of summary Case Studies have been published. The most common question coming from parties that want to help me find new prospects is, “What is it, exactly, that you do?” A question that is easily answered in person with examples. For those that aren’t yet interested […]

Amazon.com and Business to Business Selling

Competing Against the Endless Aisle that is Amazon.com Do you have a thought leader that you follow on a regular basis? I have one that I consider a “stealth” thought guy. His name is Harry Joiner

Big Data and High School Basketball

Big Data and High School Basketball You may or may not know this but (as of today) I have a junior in high school that loves playing basketball. His household nickname is “Wavers” but he assures me that he has “other nicknames that are way better”. Each of the past 3 years I sit through […]

SEO Search Optimization – Strategy and Tactics

SEO Search Optimization This topic is popular in my neighborhood and I’m not sure if it’s because I’m in online marketing mode or because everyone is getting into online marketing mode. It’s been said that opinions are like assholes because everyone’s got one, but that’s not going to stop me from spitting out some thoughts. […]

The Case for Publishing Prices