A 91 Point Checklist to optimize Website Conversion
Cruising the SEOMoz blog and came across this post: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic
I’m a sucker for anything that looks extensive and exhaustive. Mostly because it impresses me that someone took the time to get all those ideas on to paper. Who does that?
Some highlights for you:
Start by learning all about your customers
Optimize the Home Page
Make it easy to navigate the site
Improve site search
Work on the Product page
Jam on the checkout process
Be friendly to the search process
Make it load fast
Be excellent with customer service
Chase your customers around the web a little bit
The infographic is worth your time because it gives an easy “yep, nope” way of rolling through all 91 points.
It comes from CUE Blocks, a website design firm that has some adorable beagles on the home page. . .somewhere. It’s pretty dynamic. The link to the infographic is here: http://www.cueblocks.com/blog/wp-content/uploads/2012/12/Board-4-02.png
(I have a fat little beagle snoring nearby as I write this. She’s not as cute as those two)
Follow that path and get on with converting more of your visitors!
Simple, but not easy.