The Ride Along Recent events in Waco (9 killed in biker war at Waco, Texas restaurant) remind me of smaller conference room skirmishes that happen every day. Consider this scene. The curtain opens to show a Conference Room on floor 34 of the big bank building. There are 8 people gathered around a long table. The well dressed […]
Privacy is the New User Experience Best Practice Those of you that have engaged me for consulting know that I talk a lot about the line between “an awesome custom customer experience” and “being awesome at being creepy”. As we enter into the post-Snowden era, you’re going to see the best user experiences showing/telling/asking users […]
“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod Catching up with my favorite business card cartoonist, Hugh McLeod at Gaping Void, when the above cartoon jumped out at me. A few weeks ago I spent some time on navigating the Phantom Job Market and how jobs are created. Basically, it all […]
The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]
A 91 Point Checklist to optimize Website Conversion This kills. Cruising the SEOMoz blog and came across this post: Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic I’m a sucker for anything that looks extensive and exhaustive.
Contact Database Marketing You’ve been in business for some time now. Over the years you’ve accumulated a good size database. The time has come to put those relationships to use! 3 Steps Where do we start? Same place we always do, we measure.
10 Point Checklist Before Sending Your Email Newsletter A long time ago someone told me “what separates us from the monkeys is our ability to Pause“. (It may have been more like, “Dude. . .think about monkeys for a second. . .” but whatever. . .)
It’s Direct Mail Friday It’s a joy to get a visit from the mailman and occasionally he brings me goodies that are worth discussing. Yesterday was no exception.
Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.
Some quick thoughts on how to leave a voice mail message. Yes. We’re going here. Since we’re in the midst of Election Season, the ads are coming in fast and furious. And the robo calls. And occasionally live person calls. Listening to these calls I am thrown back into my days working a call center. […]
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
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A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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