Tag Archive for: database marketing

College Costs and the Sales Process

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College Costs and the Sales Process There is a persistent rumor here at Chambers Manor that we have a senior in high school stalking the halls. Evidence comes from the clusters of giant shoes, the odor emanating from one of the bedrooms and a grocery bill rivaling that of a small city-state . . . […]

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Privacy is the New User Experience Best Practice

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Privacy is the New User Experience Best Practice Those of you that have engaged me for consulting know that I talk a lot about the line between “an awesome custom customer experience” and “being awesome at being creepy”. As we enter into the post-Snowden era, you’re going to see the best user experiences showing/telling/asking users […]

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“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod

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“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod Catching up with my favorite business card cartoonist, Hugh McLeod at Gaping Void, when the above cartoon jumped out at me. A few weeks ago I spent some time on navigating the Phantom Job Market and how jobs are created. Basically, it all […]

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The Account Based Approach: What Marketing Can Learn from Sales

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The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]

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Big Data and High School Basketball

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Big Data and High School Basketball You may or may not know this but (as of today) I have a junior in high school that loves playing basketball. His household nickname is “Wavers” but he assures me that he has “other nicknames that are way better”. Each of the past 3 years I sit through […]

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