Building Trust in a Connected World
Today I offered a client some communication advice. Using specific language that helps their prospect come to a “yes” or “no” decision faster. Shortening the sales cycle. Language that hasn’t changed in many, many years.
This article was sent to emphasize the points I made. Especially the part about the more things change, the more they stay the same. Read on:
I was roused from my slumber by a persistent low-level buzzing. My son’s phone was sitting on the fireplace mantle and in the early, early morning quietude, the vibrating ringer was making the house shake. I ran down to see if there was an issue. The urgent text?
“Nah” Read more