Questions of the Week I spent the last week traveling through the upper midwest. South Dakota to Minnesota to Wisconsin. Ending up in Fish Creek, WI. Meanwhile, my inbox filled up with comments, questions and progress reports from clients and friends. A couple of trends popped out, so let’s use those as launching points for […]
Privacy is the New User Experience Best Practice Those of you that have engaged me for consulting know that I talk a lot about the line between “an awesome custom customer experience” and “being awesome at being creepy”. As we enter into the post-Snowden era, you’re going to see the best user experiences showing/telling/asking users […]
3 Email Marketing Questions Answered (part 2) Getting back to 3 common questions I get about customer database marketing: First was How Often? Answered here. Next is Should I Buy/Rent a list? Let’s tackle that now.
“Find-Hate-Lose-Repeat” Will Kill You Eventually – Job Search Advice from Hugh McLeod Catching up with my favorite business card cartoonist, Hugh McLeod at Gaping Void, when the above cartoon jumped out at me. A few weeks ago I spent some time on navigating the Phantom Job Market and how jobs are created. Basically, it all […]
The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]
Plumbers Butt and Marketing Copywriting Have you met Duluth Trading Company? I met them via a friend. I’m a sucker for a funny story. I’ll get to that, but look at what happens on my first visit:
Contact Database Marketing You’ve been in business for some time now. Over the years you’ve accumulated a good size database. The time has come to put those relationships to use! 3 Steps Where do we start? Same place we always do, we measure.
10 Point Checklist Before Sending Your Email Newsletter A long time ago someone told me “what separates us from the monkeys is our ability to Pause“. (It may have been more like, “Dude. . .think about monkeys for a second. . .” but whatever. . .)
Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.
Who will crack the mobile marketing nut? Who will crack the code on how to market on mobile? Facebook? Twitter? Google +? Pinterest? Tumblr? Not sure. I know who is winning the battle right now. Email.
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
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(402) 281-2785
pivot@chamberspivot.com
A short note every Friday afternoon with tips on getting more done in less time. . .next week.
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