Tag Archive for: customer database marketing

College Costs and the Sales Process

College Costs and the Sales Process There is a persistent rumor here at Chambers Manor that we have a senior in high school stalking the halls. Evidence comes from the clusters of giant shoes, the odor emanating from one of the bedrooms and a grocery bill rivaling that of a small city-state . . . […]

Privacy is the New User Experience Best Practice

Privacy is the New User Experience Best Practice Those of you that have engaged me for consulting know that I talk a lot about the line between “an awesome custom customer experience” and “being awesome at being creepy”. As we enter into the post-Snowden era, you’re going to see the best user experiences showing/telling/asking users […]

Unlocking the Hidden Value in Your Customer Base

Unlocking the Hidden Value in Your Customer Base “There’s gold in them thar hills!” When talking to business owners and sales/marketing professionals, the questioning focuses on 3 broad areas: