Tag Archive for: sales pipeline management

Amazon.com and Business to Business Selling

Competing Against the Endless Aisle that is Amazon.com Do you have a thought leader that you follow on a regular basis? I have one that I consider a “stealth” thought guy. His name is Harry Joiner

The Account Based Approach: What Marketing Can Learn from Sales

The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]

Attribution Beyond the Last Click

Attribution Beyond the Last Click Adobe has a great little infographic about the challenges of determining where to attribute successful conversions. Check it out.

The Question Box for Sales Prospecting

The Question Box for Sales Prospecting Dipping way back into the archive for this one. Sales prospecting. Getting out and building some need around a problem that you solve.

The Case for Publishing Prices

Tell a Story, Increase New Customer Acquisition

Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.

Sales Pipeline Management

Sales Pipeline Management Quick hit today. In a waiting area today I could overhear a peppy sales person (maybe customer service person?) following up with a prospect/customer on the phone.