I'll just read the book

I am in the final stretch of getting my book, "The Human Being's Guide to Business Growth: A simple process for unleashing the power of your people for growth," to a publisher and mentioned it to a client.
He smiled at me and said, "Oh good! That means I can just give your book to my people and we won't need you anymore." We had a little laugh about it. Well, he had a big laugh, I had a little, uncomfortable laugh. It made me stop and think, what exactly is the difference between hiring a consultant and reading a book?
My client must have sensed it, because he said, "You know I'm joking right? I'd like to give your books to my people, of course, and then we'll bring you in to get the ideas implemented faster."
That sounded about right. Prep with the book, but then bring in the coach to speed up results.
Returning to the office, I took a moment to consider all of the books on my shelves. From there I looked at the dozen books on the desk. Then my gaze drifted down to the box of books on the floor.
That's when it hit me.
Books are for ideas, not activity. When we need to expose our brains to new ideas, read a book. Getting results is a different beast altogether. We put them in the same bucket, but they aren't the same thing.
Use books to broaden your team's thinking, to generate new ideas. However, if you're looking for action, hire a coach.
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