How Long Do We Have To Do This?
When making changes, we start by deciding where we want to go, work back to where we're at today, and start measuring how we're going to get there. Then this happens.
New measures are put in -> the measurement shows improvement -> progress starts -> there is much celebration -> progress stops.
Why does that happen?
When you go from not paying attention to a metric to focusing on it, improvement happens. That’s a good thing, right?
Of course. Just know from the start that it's not going to last.
Consider my experience with sales compensation plans.
The best sales people are obsessed with maximizing their comp plans. Knowing that, we’d spend hours and hours trying to figure out what behaviors we needed to get the results we desired. More new accounts? Put a bonus in. Increased retention? Incent the renewal. Try anything.
It all works.
There may be times when sales people weren't happy with the change, but the vast majority of them went through a cycle like this:

It’s like the stages of grief. Denial, Anger, Bargaining, Depression, Acceptance. . .but in this case, Acceptance is followed by Thriving. All it takes is one sales person moving from “I can’t believe they changed it” to “I can make a lot of money if I just do this. . .” Then it's game on!
It’s no different with your goals. Want to reduce expenses in the next 3 quarters? Start by getting a handle on expenses today. Figure out where you want to be. Then push those measures out to the staff. It will take a few weeks of communication but someone will move into “Acceptance” and find a winner. A way to get the same results by spending less. Then others will follow. A year from now, you’ll be sitting on the change you want.
Then the drift will happen. Even though the metric reports are sent each week, the push will no longer be there and gains disappear.
It's like the Hawthorne Effect. (see observation bias) Basically, just knowing that you’re being watched alters your behavior, but not forever.
I know, “Good stuff Greg, but what the hell do I do with this information?”
You set goals. You measure. You put in incentives. You look for success and right when you find it, expect reduced effectiveness.
Then plan the next measurement.
Good stuff.
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