Newsletter #93 – Self-talk, No Strategy, Stock Photos

Sales and marketing Newsletter

Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT

  • Remove arbitrary conditions when it comes to your personal well being. “I’ll be happier when. . . [arbitrary condition]” Be happier now.
  • Catch self-talk that puts your desired outcomes outside of your control. “They won’t call me back,” is an example.
  • A round trip on the Silk Road from Rome to China took up to two years in ancient times. Quantum physics says at the sub atomic level, we’re all connected. So part of you wandered the Silk Road in the past. I take that to mean there is no reason not to go for a long walk next week.
  • If you continue doing what isn’t working, you can blame someone else. If you try something new, what happens next is your fault, and that’s okay. Call it a test.

Being Human – No strategy

I’m not sure where we’re going

Does it ever make sense to not have a strategy?

I was asked this question after talking about the importance of a north star. A guidepost to aim for.

Yes. Sometimes you don’t have a strategic direction because of disagreements or the failure of a previous strategy. In those cases, focus hard on your daily plan. Grind it out. Be great at executing what you can on a daily basis.

Why? Because action generates ideas. Motion tends to stay in motion.

If you don’t have a strategy, get busy doing something.


Random Stuff

Get a job

On occasion I am asked to help with a branding project. My contributions are limited to “looks like” or “similar to” or “resembles” inputs and I make little inspiration boards for the real design pros to work from.

To generate my approximations I spend time in stock photo sites. If you’ve never had the pleasure, these are sites from companies like Getty or Adobe that have millions of “stock” photos that you can use. You put in a descriptive phrase, like elderly woman driving, and hundreds of photos pop up. To narrow the overwhelming number of images, one of my favorite sorts is “popular,” which gives you the most downloaded photo first.

Naturally, I go to the last page. There are terrible photos there, but it makes me smile. I see the poorly laid out, badly lit, questionable models and imagine the photographer talking them into the shoot. “This is going to be great baby, you’ll be on every home oxygen rental brochure in the midwest.”

A week ago, while looking for pets, the last page held a grip of photos of a very pregnant woman in lingerie holding a bunny, surrounded by flowers. Maybe I was tired or something but I couldn’t stop laughing and Laura walked over to see what was making me giggle. She took one look, turned on her heel, and walked away.

I swear I heard her mutter, “you should really get a job.”


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