Sales and marketing Newsletter

GREG’S RIGHT FIT NEWSLETTER #157
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Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT
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  • Set your sights on the outputs in the distance, not the inputs lining up at your feet. I worked with a programmer who, when hearing a request suggesting how to do his job, would reply, “just tell me what you want the report to look like.” Focus on the output.
  • On this second weekend of 2019, plan to try some new things next week in order to fight decline. If they don’t amount to anything, or simply don’t work, ditch them. New exercises will keep your brain fresh.
  • Finding time to try new things is a challenge. To help, give yourself more flexibility by learning to say “no.” The careful use of your yeses will create time to experience new things.
  • Let your mind reflect on your many experiences from last year versus fretting over time slipping away each time you write “2019.” You may not have accomplished everything on your list, but you experienced a lot. Let it soak in.

Being Human – Controlling what you can
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“I can’t fast forward time and I can’t make people move faster…the only thing I can manipulate is me.” – Nedra Glover Tawwab, social worker, in the NYTimes.

control-yours-and-theirs

This week I talked to a few job-hunters and my usual grip of business development peoples. At a high level, it’s a similar conversation because in order to be effective in either finding new business or a new job, it’s best to focus on what you can control. Sounds easy, but it’s not.

Let’s start by taking a look at what’s NOT in our control:

  • The prospect’s/employer’s thoughts.
  • What the prospect/employer thinks of you, specifically.
  • The prospect/employer’s behavior.
  • The prospect/employer’s ability to do their job.
  • The prospect/employer’s interactions with others.
  • The prospect/employer’s habits.
  • The prospect/employer’s success.
  • How the prospect/employer takes our advice.
  • How the prospect/employer reacts to stressors.
  • How the prospect/employer acts vs. our instruction.

The list is pretty long. To contrast, let’s look at what is under our control:

  • Our thoughts – “our intentions.”
  • Our actions – “our technique.”

Looking at that grid up top, it’s lower right. High-control for us, low-control for them. The spot I see both business developers and job hunters get stuck is where we have high-control, and the prospect/employer has high-control. It really feels like we should be able to influence or persuade them, but it’s tough work because so much of it is in their control.

It’s like when I go to walk Wilson the Amazing Border Collie. He loves walks, but when I move toward him with the harness, he moves away. When I pull him close to attach buckles, he pushes away. Even though we both want the exact same outcome, we can’t seem to agree on how to get there.

My advice is to concentrate on the areas you have in your control. Focus on the purity of your intentions, and get better at your technique. The rest will take care of itself.

And if you’re trying to walk Wilson, move away from him with the harness and he’ll come to you. Crazy dog.

 

Random Stuff
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Are you going to write this down?

Ideas-and-Notes

I have always scribbled notes and ideas. Whether it was on legal pads or my Filofax, I mark papers up and keep them around. When I started my little clothing company, Mad Gringo, I stumbled on the Moleskine notebook. Black, hard cover, lined pages, a ribbon to mark your page, plus a little pocket in the back to hold receipts. I’ve used them ever since.

Each January, I pull my old books out, plop them on my desk, and review the notes from time-to-time. Lazily flipping through and most of the time thinking, “when did I think that?”

This year I stumbled across my idea for an in store display to help retailers tell the story of Mad Gringo Tropical Shirts. I can’t remember if I was trying to be funny or what:

display idea

The crazy straw hat mannequin of nightmares isn’t what makes my head shake, though. It’s the upper corner on the next page. A random note next to a to-do list:

chipmunks

Chipmunks.

No idea what I was thinking. I can only hope that someday at my funeral the priest will pull it out like in Heathers. 

“Greg Chambers wrote a lot of things in his booklets, but I believe the word Chipmunks, set off all by itself, is the key to understanding Greg’s plans.”

Good stuff.

 

Booking Calendar

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