Greg's Right FIT #409

Quick notes to help you grow your business in less time with less effort. . . sometime next week. 

In this issue: 

- Thoughts on Promoting
- Being Human
- Random Stuff

Thoughts on Promoting

• Branding is a steady representation of quality. Steady, consistent, regular, uniform. Repetition works wonders.
• Sometimes the way to stand out is charging a lot more for your service. At an elite university, the president was asked about the cost. He said a $40 Timex and a $10,000 Rolex both tell time. Some people want the Rolex.
• The question preceding new product development should be, who else has this problem? Go find out. Talk to prospects and confirm the problem before pushing ahead. Same with the solution. It saves a lot of effort post launch.
• Are you missing out on the next big thing? Maybe. In the land of plenty, that might not be a big deal. We don't have to be right on everything, just some things. 

Being Human - "The Sales Momentum Mindset"

It's been estimated companies spend over $70BN in sales training each year. The same study showed 80 percent of the training is forgotten within 90 days. 

It's almost here. My new book, "The Sales Momentum Mindset: Igniting and Sustaining Sales Force Motivation." 

It was written in response to a question from a client about their sales people. "What motivates them?" The more I thought about this, the more it felt like we were asking the wrong question. 

Sales people are motivated enough. As my mentor used to say, Gregory, if you're showing up for work every day sober, rested, and on time, you're motivated enough. It's one of the reasons so much sales training is wasted. Short-term engagements fire us up for a minute, but within 60 days we drift back to normal.

It's time to step back from putting so much effort into figuring out motivation. Instead, let's focus on Momentum. My new book explores this idea in 170ish easy to read pages. 

Get on my pre-release list. 

https://www.chamberspivot.com/the-sales-momentum-mindset-book-pre-release-list/

I even have a bonus for putting your name on the list. I'll send a free copy of my companion booklet, "Sales Momentum 101: The Momentum Listicle for Successful Sales Professionals." 

The booklet has over 300 bulleted points for salespeople and sales managers looking for a long-term solution to short-term motivation problems. It's yours, no charge, just for putting your name on the pre-release list for "The Sales Momentum Mindset." Delivered instantly.

(I'll let you know when the big yellow book is available.)

Good stuff. 

Random Stuff

"If it’s on the internet, it isn’t private.”–A. Lincoln (citation needed)

Mark Hurst is a friend with a radio show called Techtonic. His show focuses on humanity's shift into our new digital world. Fascinating stuff. This week he interviews Kashmir Hill about her book, Your Face Belongs to Us: A Secretive Startup’s Quest to End Privacy as We Know It. It's worth a listen.

Ms. Hill discusses the way privacy rights were built to protect us from government overreach, but today, private companies do most of the tracking. We don't have many laws protecting us from a private company's overreach. (insert James Bond villain plot here) As for privacy from government, they can simply license the information, working around privacy rights.

I thought about this on Tuesday. It was cold in these parts, which kept most of the trick or treaters away, but there were enough of them to dump bags of candy on. As the little goblins and ghouls gathered on my doorstep, eagerly awaiting handfuls of treats, their parents would yell, "Happy Halloween!" from the street.

One time, a young parent said, "say thank you to Mr. Chambers." I looked up, startled. I see a smiling young adult looking back at me and think, "oh man, you look familiar." I felt the heat rising in my cheeks. Who is this again?

At this moment, I thought, "I could really use some facial recognition tech beamed onto my glasses right now." I could look at this happy parent of the neighbor kid dressed at a skeleton, and bleep bloop, confidently say "Oh, hey Sarah! The kids are growing up so fast!" 

I understand bad things can happen with tools like this. I know bad things WILL happen with tools like this. But isn't it a small price to pay to alleviate Greg's fleeting moment of discomfort? (the one my neighbor didn't even notice in the freezing cold?) 

What could possibly go wrong?

I'll just leave this here: 

https://www.house.gov/representatives
https://www.senate.gov/senators/