"A wise man proportions his belief to the evidence." - David Hume

This week, the concept of evidence has come up enough to be weighing on my brain right now. In a workshop, multiple coaching sessions, and client meetings, I find myself posing the question, "And how do you measure that?"
Evidence is defined as facts and information indicating whether a belief is true or valid. When I ask you how a belief is measured, your response is going to fall in one of two evidence buckets. This is pretty heady stuff, but stick with me because although it took years for me to fully digest the concept, you're clever enough that it will come right to you.
Evidence: you either have it, which puts it in the "has evidence" bucket; or you don't, which puts it in the "does not have evidence" bucket.
I know. Deep, right?
Evidence comes in three flavors which we define as hard, soft, and third party. They're all valid, depending on the kind of outcome we're after, but it's useful to note the differences. For example, the more mission critical the outcome, the more we demand hard evidence.
This next week, when you hear a co-worker talking about a lackluster results, ask yourself, "and how are we measuring that?" It leads to some interesting places.
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