The other side of the story

Last week I wrote about an idea for creating perspective from Marshall Goldsmith, executive coach to the stars. In that same file that I've labeled "perspective" is this list from palliative care nurse Bronnie Ware: the top five regrets of the dying.
- I wish I'd had the courage to be true to myself
- I wish I hadn't worked so hard
- I wish I'd had the courage to express my feelings
- I wish I had stayed in touch with my friends
- I wish I had let myself be happier
What's interesting to me about this list is that, like Goldsmith's exercise, it's presented as a way to help us make better choices today. If this list may be what you'll regret when you are dying, they advise, take care of these things every day and die with no regrets.
That seems like a sound interpretation of Bronnie's advice, but I'm bothered by two things in this list. One is that I think having our individual priorities change over the course of our lives is a good thing, but this list is presented as a "survey says" guide to living, a one size fits all. I'm sure my priorities in palliative care will not match my 25 or 50 year old priorities. Second, our memories are the stories we tell ourselves, which makes me wonder about the other stories Bronnie's patients tell themselves. If these are the five regrets, what are the five delights? What brought them the most joy over their lives?
One of the keys to perspective is to make it unique to you. A challenge in today's world of always-on messaging. I know this because I spend most days helping companies get in the heads of their prospects and customers. Part of that effort is to understand what's in their brains, but part of it is to plant new thoughts in those same minds. To gently persuade prospects to consider different ideas over time.
My advice for next week is to take a moment to consider and investigate the other side of the story when an opinion is presented. Describe the opposite opinion and put one in each hand. Seeing both sides, what is your perspective, your angle, your take?
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