"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." Zig Ziglar

What has happened, will happen
I love saying, "what has happened, will happen." I can't remember where I saw it, (Google brings up Bible verses. . .M.P.B grade school was good, but not that good!) but it's one of my sales mantras. If you bump into it now, you'll bump into it again so be prepared. So it is with common objections.
In a few paragraphs, I am going to give you an outline for working through common objections in order to have more productive business development conversations. It's a two part process.
- What are some reasons why your prospect says what they are saying?
- What are some strategies for working with, through, and around what they are saying?
You should note that it starts with understanding. Put yourself in their shoes. Empathize with them.
Let's make up an example. "Now isn't a good time," says our imaginary prospect. What are some reasons why they might be saying what they're saying? Maybe it's a logistics issue. Maybe it's a value issue. Maybe they don't like you or your firm. Maybe it's low on their priority list.
You get the point.
Now that you have some reasons, what are some ways to work around them? You might ask them their priorities early in the conversation. You might ballpark or calibrate where you both hope to be in order to save time. You might develop new contacts in different parts of the organization. You might find higher priority initiatives to combine your solution with. You might work ahead into the next cycle with another buyer.
In general, if you can come with five or six reasons why they might be saying what they're saying, you should be able to come up with two or three strategies for dealing with each one. Going through this exercise feels like magic because you can almost imagine yourself asking great questions, early in the process.
You knew I'd end up there, didn't you? It's always about the questions.
Questions are good stuff.
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