“The basics of communication do not change. Conversely, new words are added to the dictionary every day, so language changes constantly."

When your prospect is reviewing your proposal, how many financial numbers are in it? Let me restate that, how many financial numbers are in it that the prospect came up with and believes in?
In the proposals I review, the only number the prospect sees is on the last page, and it's the investment they need to budget for. There isn't a number attached to solving the problem or a number on achieving the benefit. That forces the client to guess at the return in ROI, at best. How do we fix this?
Step 1 in the fix starts by knowing every business measures something, so there have to be meaningful plan-to-actual reports and key performance indicators floating around that will be altered by the work you're proposing. Find them.
Step 2 is helping your clients use this measure to calculate where they are today and where they think want to be after working with you. The Return in ROI is going to be the value of the difference between those two numbers.
Helping a client calculate ROI sounds simple, but it's not easy to get. Especially when you only have 20 minutes in a client's office. Tougher still, is even if you do uncover meaningful measures, they are rarely neat and tidy.
- What do you do if it's not a financial measure?
- What do you do if it's a soft measure, like engagement?
- What do you do when they don't have the measure on hand?
- What do you do if the measure is too small?
- What do you do if the measure too big?
- What do you do if the measure doesn't exist?
The answers to these questions and more are addressed in my fall workshop, September 25th/26th. It will be held in fabulous Milwaukee, WI and the focus is on "Opportunity Development." It's a day-and-a-half deep dive into the tools you need to help clients develop a clear idea of the Return they get when investing in you. An ROI they can support, defend, and believe in. Opportunity Development is the best way I know for speeding up business development cycles and improving close rates.
The fee for this day-and-a-half event is $2900. In addition to the content, the networking, and getting out of the office for a few days, the price includes a wonderful hotel for 2 nights, breakfasts, lunches, and a cocktail party. You just need to get there.
For $400 more, you can join me on afternoon two for a quick bus ride up to Green Bay to watch the Packers vs. Eagles on NFL Thursday Night Football. This add-on includes the bus ride, a ticket to the game, a tailgate at the world-famous Hinterland Brewery, and a special treat. (plus the late bus ride back to Milwaukee and a 3rd night in the hotel)
You'll learn a ton about opportunity recognition and development, interact with partner-level-peers growing their professional services practices, and walk out with a new opportunity-action-plan together for the rest of 2019. (No guarantees you remember everything after the unbridled joy of Lambeau Field. Just sayin'.)
Ping me for details. Due to Packer game demand, space is limited. (I'll tell you about a special early-bird-signup-offer too.)
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