“Experience was of no ethical value. It was merely the name we gave to our mistakes.” ―Oscar Wilde

Should you hire another sales person or improve your current sales process by bringing in an administrator or software solution? I have this discussion daily with a project. I look at what the future new sales people will be doing and think "we're still in need of a process" and the owner looks at future new sales people and sees incremental revenue at a reasonable cost.
We share the vision - but we don't agree on how to get there. I lean more toward scaling, adding little cost for the revenue via process. He leans more toward linear growth, good people will figure out how to add value to the firm.
We're both right. The missing element in our discussion is time.
My approach will keep revenue's flat while causing spikier peaks in cost as we search for the process. Ideally causing a bump in future revenue. It may take 6 months to a year. His approach will provide spikier revenues with a flat addition to costs as we search for someone with the talent to cause the permanent bump in revenue.
How do we decide which approach is best?
We follow a sequence for making a good decision borrowed and simplified from 60's corporate management books. Must haves, nice to haves, and risk assessment, in that order.

The nature of musts demands that there are very few of them. If everything' important, nothing is. What is a necessity? Nice to haves are all the rest. For instance, since this business will eventually be sold, the only must is that revenue is predictable for the next owner. The more predictable the revenue, the higher the multiple. Nice to have's are everything else - the revenue today, the added buzz in the office, being able to say you're growing fast. . . those are only nice-to-have's in this case.
The interesting part is the risk assessment. Everyone has their own risk tolerance. Banks are on one side, movie producers are on the other side when it comes to risk. In this case, my friend is conservative, more like a bank than a movie producer. Plus, one of the riskier outcomes of growth without a process is it involves hiring and firing a few people. He doesn't want to do that to anyone - he wants everyone to succeed.
We decide to continue working on process. If the musts were different, or if the nice to have's were different, or if his risk tolerance were different we may have ended up in a different place.
I have another client who wants to grow just as urgently, but their long term vision isn't a sale, it's a firm that gets passed down through a partnership model. They're eventually selling to their own internal superstars. In addition, the principal has a high tolerance for risk and wants to be surrounded by aggressive people. With that in mind, we are taking a different tact and adding new team members to sink-or-swim right now. We'll focus on process once growth is in the building.
It's all good stuff.
As you grow your business and you need your people to make decisions, teach them to first align decisions with your firm's future vision - then consider must haves, nice to haves, and your firm's risk profile. Better decisions make dreams come true faster. Swear.
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