“‘History’ is mostly ‘story.’” — Ken Burns

If you're looking to improve your sales presentations, find places in your presentations to tell stories. You know this and do it already, but when I observe sales calls I rarely hear stories being told. Especially when prospects ask questions.
Much like how an image can convey "a thousand words," a well placed story does serious heavy lifting for you. It can be a personal anecdote, small stories work better than epic tales, and specifics work better than generalities.
Start gathering stories by looking at your common objection cards. What's a quick story you can tell instead of your standard rebuttal? Think of it like how you'd explain your business to a friend unfamiliar with your services. You'd naturally use stories, metaphors, analogies, and similies. It's how humans have communicated for eons.
Do it.
|