"You call yourself a salesman. .? . . .the good news is you’re fired. The bad news is you’ve got just one week to regain your jobs, starting tonight. Starting with tonight’s sit." Blake from Glengarry, Glen Ross

In the past, I have labeled fear as being the ultimate motivator. Ask a sales manager though, and they'll tell you the best motivator for sales people is money. "Align an aggressive commission with goals," they say, "then stand back! You're about to see sales fly through the roof!" There's an element of truth there, but a killer commission plan works best when it's part of a more comprehensive momentum building effort.
Monetary incentives, like fear as a motivator, are temporary. An aggressive comp plan will help stimulate action, but it won't sustain activity. A comp plan acts like any other management metric which has an effective lifecycle resembling a standard distribution curve. It builds up to a peak, then declines in usefulness. (see my 2013 post, "The Challenges of Measuring")
Knowing this, commission plans should change. Yes, your comp plans should change because with each step we take toward your company's goal, the future changes. Sales gurus will scare you from making changes with statements like, "changing commission plans is a great way to lose your best people." You may have even lost a great sales person over a comp plan dispute, but it doesn't have to be that way. Commission plans are a tool in the toolbox and your managers have to learn how to manage them for building momentum. Your managers need to spend less time thinking about motivation and what motivates. They need to spend more time thinking about momentum, building and sustaining it.
One more thing, if you're using a simple X% of sales as your commission plan, we should talk. Every day it stays in place you're missing out on more revenue and killing momentum. Don't do it.
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