I'm calling because. . .
How many spam calls do you get on your phone these days? I looked at my recent calls tab, and I'm averaging three a day over the past two weeks. And that's with call blocking!
Roughly once a week, one of those unknown numbers leaves a message. A robotic, "After an IRS audit we found that there was a fraud. . ." was yesterday's treat.
Two weeks ago I ordered a pair of boots from Backcountry. You may have seen their little goat logo on a nearby Toyota 4Runner.

(usually near the Patagonia and RMNP stickers)
A few days later, an unknown call from area code 801 (is it Frank? Greg? Sylvia?) and a :30 second voice mail.
"Hey Greg this is Cameron over at backcountry.com I was giving you a quick call to say thank you for your order. I'm one of the gearheads here in the office my job is to reach out and establish a point of connection for you. If you have any questions or concerns or need anything else in the future if you can refer to the email I just sent you has my contact info little more about myself. I'd be happy to help you out if you have any questions. In any case I'm gonna follow up on the delivery just to make sure that you got everything OK but I hope you're having a good day and look forward to talking to you soon bye…”
Nice. Human. Touch.
(yes, I opened their next promo email and shopped a little more)
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