“No man is an Iland, intire of itselfe; every man
is a peece of the Continent. . ." – John Donne

As I read about the wave of tech company restructuring and office space vacancies, I think about one challenge my clients have been dealing with since the early days of the pandemic.
Expectations.
In sales/selling the expectations seem like they'd be easier to define because they are attached to results, but there's more to selling than hitting a number. When sales teams went from regular gatherings in the home office to fully remote, unwritten expectations outside of results were exposed like abandoned cars on a receding riverbank. We had to deal with them.
We define culture as the behaviors your people engage in every day. These behaviors are the unspoken rules of the workplace. Humans are natural mimics. Stand in line next to an infant at the grocery store and widen your eyes. The baby will do the same. We come out of the womb ready to imitate. This translates into the workplace. From day one we start watching what goes on around the office day-to-day. Sure, we read the employee manual and listen to the CEO's description of the amazing culture, but then we get to the real work of determining how things really work 'round these parts.
Going remote not only exposed deeply entrenched unwritten culture behaviors, but magnified the reality of no entrenched behaviors for remote work. This gap left some managers with a choice: accept performance at all costs as the only expectation, or pay the price of re-thinking, teaching, and managing new behaviors for a new hybrid culture. Either choice brings a cost.
My advice is to take the time right now to think about new behaviors, even if it comes at the expense of performance. If you don't you risk building a lot of little remote island dwellers creating their own rules and defining their own culture.
Present pain, future gain. Do the hard work of thinking about, arguing, and testing new expectations now, no matter what it does to short term results.
You're going to have to do it at some point. The hit you'll take today is only going to get more dramatic over time.
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