Greg's Right FIT #380

Quick notes to help you grow your business in less time with less effort. . . sometime next week. 

In this issue: 

- Thoughts on Selling
- Being Human
- Random Stuff

Thoughts on Selling

• Next week, find a group activity and join it. If you're having a tough time finding one, try meetup.com. There are some weird ones in there. We're social creatures. 
• Exercise. Studies show that strenuous activity dissipates stress. Get busy doing something
• Sellers need to be active because if the choice is to be there or be good, being there is best. Once activity is the norm, focus on improving the conversation.
• Idea sharing is the easiest way to be active. Besides being social creatures, humans love to hear ideas. New or old.

Being Human - Being there

"There’s only one thing in the world worse than being talked about, and that is not being talked about.” – Oscar Wilde

I have some go-to diagnostics when troubleshooting business development. One uses three questions: Does your target market know about you? Are you talking to multiple buyers in your target market? How is the conversation quality when talking to buyers? 

Inside those three questions I get a feel for how we can get a boost in new business activity. The three questions come from the question a sales trainer posed to a group of us many moons ago, "Is it better to be good, or is it better to be there?" 

When I pose this question to prospects and clients the answer they end up on is: it's better to be good. I tell them the same thing the trainer said to us all those years ago: it's better to be there. It's better to be known than a best kept secret. Every day products and services sold because someone happens to "be there." Get out there and let people know you exist.

Once you're out and about, "being there," raising market awareness, then we can troubleshoot the rest of the process. Are you talking to the right people? (multiple buyers ID'd) Are you asking the right questions and saying the right things? 

Get out of the building. Get talking. Be there. 

Good advice for troubleshooting business development problems. 

Random Stuff

"Lady A: I beg your pardon, my Lords, promises and pie-crust are made to be broken." – Jonathan Swift

We're trying a new bird seed. It's supposed to be weed-seed-free. This is nice because the birds in our neighborhood are messy eaters. Under the bird feeders grow any number of grasses and goodness know what else because my existing cheap feed must be full of weed seed. This new product fixes that problem. The one I didn't know we had until I saw the packaging. Funny how that works. 

A week in and the new bird seed is exactly where I left it. A giant untouched pile of things birds are supposed to like inside the glass house bird feeder from Canada. The weirdly expensive one that keeps the squirrels out. (It doesn't)

Speaking of, it looks like the squirrels don't like it either. They are messier than the birds. Agile yet clumsy in one furry tailed rat-like package. Even the ne'er-do-well squirrel family isn't coming around. That says something.

I might have been sold a bill of goods. 

Right now a very fat barn swallow is sitting on the pergola near their new nest. Fatty is finding food somewhere, just not in the feeder sitting 10 feet away. 

I suppose I'll admit defeat and switch back to the cheap weed seedy brand, which is probably not cheap, but definitely seedy. Life is like that. Take a chance on something new. Might work, might not. Live to fight another day. 

Enjoy the weekend! 

(and just like that, I see fatboy squirrel trying to tip the squirrel-proof-not-squirrel-proof-bird-feeder over. . .maybe fancy feed just needs more time. I can wait.)