Newsletter #70 – Frustration, Sales or Marketing? Updates
GREG’S RIGHT FIT NEWSLETTER #70
Quick notes to help you get more done in less time. . . next week.
In this issue:
– Techniques for FIT
– Being Human
– Random Stuff
Techniques for FIT
- Exercise. Studies show that strenuous activity dissipates stress. Get busy doing something.
- Meditate. Mull over the source of frustration. Do a deep think about it. Maybe combine a walk with mediation and get your exercise and deep thinking done at once.
- Ignore. Much of our frustration is self-inflicted as a result of our perceptions. Push it away. As 8th grade Paul Bonomo said to our teacher, “Don worry ’bout it!”
- Confront. If the source of frustration violates your principles, confront it. If it’s simply a question of preferred taste or style, let it go. Keep your powder dry for the big stuff.
Being Human – Sales or marketing
Marketing or Sales? What should we focus on?
If you have this question, this is a shortcut for you. I just finished Michael Lewis’ book The Undoing Project on the collaboration between Nobel Prize winners Daniel Kahneman and Amos Tversky. They would call this a heuristic: a simple, efficient rule to form judgements. (The book is a great read–as always, Lewis can tell a story)
Use this graphic (inspired by Mark Leslie at Stanford) as a guide on what to focus on:
The degree of focus is on the Y axis, and the X axis has four considerations.
Price: The higher the price of your product or service, the more you’ll focus on sales over marketing.
Market Size: The bigger the market you’re trying to reach, the more you’ll focus on marketing over sales.
Market Type: Business to business requires more focus on sales, business to consumer requires more focus on marketing.
Solution Complexity: The more complex your solution, the more you’ll focus on sales over marketing.
Simple, efficient rules.
How did your company score? What should you prioritize?
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