Newsletter #83 – Gardens, Switching Subjects, Ikea Brooklyn

Sales and Marketing Newsletter Online

Quick notes to help you get more done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT

  • Plant a garden and prepare to be amazed at the weeds insatiable will to live. It’s alternately awe inspiring and annoying.
  • It’s easier to stretch and try new things on a good nights sleep. Try setting an alarm to go to bed.
  • Combat stress with walks. Studies show that a walk in the park with clears out stress building up in your body.
  • Deep breaths held to a count of seven and exhales held to a count of eight done six times in a row will reset your system.

Being Human – Switching subjects

What were you saying?

I spent a period of time with some smart men this week and there was a conversational tic that jumped out at me. There was a tendency for sentences to be left incomplete. As the main idea is communicated and a visual acknowledgement that the idea has been received, the sentences stop and conversation continues.

It reminded me of interviewing candidates. Top companies attract top people. One of the ways that happens is by hiring for personality and the new hire’s ability to emulate proper behaviors and keep up with high level abstractions.

Before you hire the next person, do two things: strip away all the past accomplishments and accolades and ask, will we like working with them? Then put some abstract tasks together that allow them to emulate a behavior.

Hire people you like and make sure they can emulate the behaviors you want in your best employees. That’s how you attract top people like those smart men.


Random Stuff

New York City

I moved my eldest to Brooklyn this week and I’m almost embarrassed to admit that I haven’t been there before now.

I spent the bulk of my time at Ikea. You can see Lady Liberty from there.

Sales and Marketing Newsletter Online



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