Right FIT Sales Newsletter #179 – Growing pains, Trying new things, Packer games

Sales and marketing Newsletter

Quick notes to help you get more sales and marketing done in less time. . . next week.

In this issue:

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT

  • The late Zig Ziglar said something like, you don’t have to be great to start, but you start to be great. Lovely thought for next week.
  • Here’s an extension, at the outset tell yourself “I want to make measurable progress in a reasonable amount of time.” Growth is a process, not a destination.
  • Everyone has missteps along the way, so try not to generalize from a specific. One bad day doesn’t equate to a lifetime of bad luck.
  • Leaving the nest gives you space try on new behaviors. As you work to change and you want it to stick, consider starting around new people. You’ll be trying on the change you want to see and they’ll think you’re acting normal.

Being Human – Trying something new

“No business plan survives first contact with a customer.”
– Steve Blank


Another quote that comes to mind is Mike Tyson’s “Everyone has a plan until they get punched in the face.” These sayings are in my brain because there is no better learning mechanism than getting out of the room you’re in and testing a hypothesis. Taking a new product, for instance, and putting it in front of real live customers.

Trying new things is on my mind because I have a new event coming up in September. It’s a combination of two of my favorite things: talking about biz dev and UFB.

Talking about Business Development

Take a day and half out of the office and take a deep dive into discovering your best way of finding new business. You’ll leave Getting New Clients 2019 with pages and pages of ideas you can apply the minute you get back to your office. You’ll sharpen your skills as you dive into discovering new language, diagnostics, and ways to create larger projects with longer term relationships. I don’t have a lot of talents, but one thing I’ve always been good at is helping people grow their business. This workshop will be 25% lecture style, 60% interacting with the group, and 15% re-examination. You’ll learn by doing.


In case you didn’t know this already, my brother-in-law owns Hinterland Brewery, directly across the street from Lambeau Field in Green Bay, WI. I’ve taken friends up to Packer games for years and now that UFB has a giant restaurant only a stones throw away from one of pro sports most iconic stadiums, I’m dying to share the experience. By timing a business development workshop to coincide with a Thursday Night NFL game in Green Bay, I get two of my favorite things in one week.

The workshop will be amazing, but coupled with the Packer game, it’s a can’t miss training event. I have all the details nailed down, I’m starting the promotions next week, and you’re invited.

Send me a note if you want to know more.

Random Stuff




For years, my father-in-law asked me to go to Green Bay to make use his Packer’s tickets, but I just wasn’t interested. I grew up with the Broncos (my Dad had season tickets) so I’ve been to my fair share of NFL games and, in the end I like watching games on TV. One last minute weekend trip 20 years ago changed that. Lambeau Field tailgating, Packers-Bears rivalry, bitter cold, a wild-game feed, and UFG can do that to a man.

Since then I’ve been up there at least once a year. Most of those trips taken with friends willing to make a road trip because we all have kids and my lovely bride stayed back to take care of them while I frolicked in GB. Fast forward to last fall and we’re empty nesters. There’s no reason for her to stay back while I visit her childhood home, so we head up to a game. At this point, I have the trip down. Stop here, go there, do this, don’t do that etc. We’re heading to the stadium and stop at a tailgate along the way. All my Packer friends are there, lots of hugs, high fives and loud greetings. It’s fun.

My bride meets up with an old high-school acquaintance and they’re catching up on decades past, when the acquaintance turns to my bride and says, “Omaha? No way! Do you know Greg?” pointing my direction.

Like I said, I’ve been up there a lot.


If you need to set up a time to visit, follow this link: