Long Tail Demand and the Direct to Garment Printer A few weeks ago I made reference to a life lesson learned with my old garment business, Mad Gringo. The lack of data inherent in that business manifested itself in inventory and violated one of my other life lessons: keep cash in hand. Not all was […]
Inventory stinks. The nature of a retail startup involves “guessing” at what inventory to carry. And as our friends at Dell said many years ago, the result is “you end up with inventory, which is the physical embodiment of bad information”. I started an online apparel company a few years ago. Mad Gringo. One of the products […]
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