You are the product
This is a fun opinion piece on Facebook and how we, as it's users, have become the product.
You Are the Product
It reminds me of the Matrix where humans are used as batteries.
One part that jumped out is footnote #2 where he paraphrases Everybody Lies, "researchers have studied the difference between the language used on Google, where people tend to tell the truth because they are anonymously looking for answers, and the language used on Facebook, where people are projecting an image."
For those of us engaged in lead generation activities, we see the same thing. Searches typed into the search engines are incredibly open and honest.
What happens to those thoughts the user thinks is anonymous but goes into the dossier attached to MAC address 32:11:62:98:42:00? Will it ever be turned against them?
I feel a work of fiction coming on.
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