Newsletter #100 – Planning, Newsletter #100, Expanding foam

Sales and marketing Newsletter

Quick notes to help you get more done in less time. . . next week.

In this issue: Back to the start

– Techniques for FIT
– Being Human
– Random Stuff

Techniques for FIT

  • Next week, each night before you go to bed, take a minute and write down three things to get done tomorrow. Three tasks that if completed, will make you think, “at least I made progress on. . .X” at the end of the day.
  • There’s magic in the act of writing stuff down, WSD. Pencil to pad, pen on paper. The action does something in our brains that helps us process and memorize information. Write. S***. Down. WSD.
  • A moment of silence after a meeting yields results far in excess of the time committed. Thinking through what was covered and what you want to happen next while everything is fresh stimulates action. (so don’t book back-to-back-to-back meetings)
  • Try, fly, or die is shorthand for the law of the jungle. Adapt, Migrate, or Perish. If you’re not happy where you are, try harder, fly to the next opportunity, or sit still and risk death. It’s up to you.In 100 editions there are over 350 different Techniques for FIT. The archive is here (it takes a minute to load) and I almost have enough for one of those daily calendars. (plenty if I combine the weekends into one technique)

Being Human – 100 issues

Steve wants a party for #100 

When I started this exercise it was to help me organize ideas for The Human Being’s Guide to Business Growth. (get on the pre-release list here) That was in January of last year. I thought the book would be completed by the end of 2016 but it’s coming out February of 2018 so I’m just a little off.

The most popular part of this newsletter based on comments is my Random Stuff area. The part where I spit out a small anecdote about my daily life. 15% of those feature Wilson the Amazing Border Collie, 25% of them feature my interactions with my lovely bride of 26 years, Laura, and almost all of them are under 300 words. Hmm. Maybe those would make a better daily calendar?

The second most popular part of the newsletter is the time it arrives. 99% of the time, I schedule it for Friday between 3:15 and 3:45pm. (one went out at 3:30am) I’ve been told more than once that it’s a reminder for you to wind down and clock out for the day. When asked what analytics/decision tool led to choosing that time I tell the truth -> my inbox rarely gets anything on Friday afternoon. Bam. Decision made.

Sincerely, thank you for reading. Tell a friend to subscribe. Even if it’s only because there’s no better alarm clock for the start of the weekend.

(and tell Steve we’ll have a party around newsletter #113 because the book will be out by then)


Random Stuff

Within minutes, wet foam will. . .

A few weeks ago I was inspired to fill in gaps and cracks around this old house. Keep the critters out and warm air in. I think about this every fall/winter but rarely get around to it, so there are no shortage of gaps and cracks to get to. After an appointment I find myself next to Lowes and head inside.

“I need that foam stuff,” I say to the nice man wearing a blue vest.

“Which kind?” he says, before seeing confusion spread across my face. “There is foam for small cracks, the big gap filler, a fireplace foam, a black colored foam. . .”

He takes me to the display and leaves me to guess. I make a choice and head home. The weather has been fantastic for early December so I pop the cap off the can, twist on the applicator straw, and get to work.

Warning #4 on the can says to cover all skin. Do you ever read the warnings on these things? Me neither. That warning, it turns out, is because if you get expanding foam on your fingers it does not want to come off. Like, ever.

It’s been a week of nail polish remover, friction, and red, raw skin.

If I winced when shaking hands with you, it wasn’t personal.

Good stuff.


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