Tag Archive for: sales process

Google’s Disappearing Organic Search Results

Google’s Disappearing Organic Search Results In working with an ecommerce retailer over the past year that has watched their revenue flatten and then decline over time, we found a direct correlation between the rise of Google Adwords and Google Product Listing Ads against the declining Organic traffic that came to the site. I will be […]

The Cold Call Is Alive and Well

The Cold Call Is Alive and Well Want to get things started at your next business development meeting? Bring up the words “Cold Calling” and step back. Maybe duck for cover too.

Think Like Your Customer in 3 Steps

Think Like Your Customer in 3 Steps Watching the US Track & Field Outdoor Championships this weekend put me in a reflective mood. My middle child loves the sport and is learning how much time and effort it takes these elite athletes to reach their potential. He can tell me all about building a base, […]

You Don’t Fix Your Way to Growth

You Don’t Fix Your Way to Growth Great long-distance digital conversation this morning. (Well, as great as exchanging a massive amount of emails in a short time can be. . .) The subject? Fixes and Growth.

Taking Action – What To Do When You Feel Stuck

Taking Action – What To Do When You Feel Stuck You feel stuck. It’s a terrible feeling. It’s not the way you pictured things unfolding. Now it’s time to get unstuck. I’ll give you a quick 3 step process to help. It’s worked for me. It’s worked for others you know. The hardest part is […]

Fees and Negotiation

Fees and Negotiation As you would expect, a lot of my time is spent talking about Money. It’s only 1 of the Big 3 resources needed for a project (timing and people are the other 2 . . . another topic) but Money is the one that gets everyone in the room to stand at […]

Amazon.com and Business to Business Selling

Competing Against the Endless Aisle that is Amazon.com Do you have a thought leader that you follow on a regular basis? I have one that I consider a “stealth” thought guy. His name is Harry Joiner

The Account Based Approach: What Marketing Can Learn from Sales

The Account Based Approach: What Marketing Can Learn from Sales In past lives, I’ve been witness/participant as the Marketing/Sales or Sales/Marketing disciplines have battled one another. Sales thinking “What exactly do they do? We need more leads.” and Marketing thinking, “They don’t use anything we give them. They just want us to do their jobs […]

The Phantom Job Market – How Jobs Get Filled

The Phantom Job Market – How Jobs Get Filled This article in the Wall Street Journal jumped out at me last week: The Phantom Job Market: How Jobs Get Filled The phantom job market is a cool title and it reflects our worst fears, doesn’t it? That jobs are out there and they are being […]

Using LinkedIn for Sales Prospecting

Using LinkedIn for Sales Prospecting Sometimes I’m my own worst enemy. Random comments turn into “Lunch and Learns” which sound simple enough, but due to a combination of procrastination and fear turn into complicated adventures. So it is with LinkedIn and Sales Prospecting. In a rant I said something along the lines of “Your people […]