Selling to Problems, Part 2 This wasn’t supposed to be a series of posts (Part 1 is The Question Box for Sales Prospecting), but after a lengthy email exchange I’m going to take the concept of selling to problems a step further. And I’m going to do it via consumer goods.
Attribution Beyond the Last Click Adobe has a great little infographic about the challenges of determining where to attribute successful conversions. Check it out.
The Framework for Making Marketing Decisions Webinar I did a webinar for my friends at GoLeads and they’ve graciously allowed me to share it here.
Time Management Tip for Work Information overload. Business planning. To-do lists. Getting things done. It’s a universal issue so I’ll weigh in. Why not?
The Law of Reciprocity As I may have mentioned, The Psychology of Influence is one of my favorite books. Dr Robert Cialdini.
Tell a Story, Increase New Customer Acquisition Those who have worked with me in the past probably knew this post was coming. The power of the story. Using analogy to communicate. It’s how we as humans have communicated from the beginning. With stories. It’s how we’re wired.
Some quick thoughts on how to leave a voice mail message. Yes. We’re going here. Since we’re in the midst of Election Season, the ads are coming in fast and furious. And the robo calls. And occasionally live person calls. Listening to these calls I am thrown back into my days working a call center. […]
Inventory stinks. The nature of a retail startup involves “guessing” at what inventory to carry. And as our friends at Dell said many years ago, the result is “you end up with inventory, which is the physical embodiment of bad information”. I started an online apparel company a few years ago. Mad Gringo. One of the products […]
Some thoughts on A/B testing. When I get to expound on the same topic 3 times in one morning, it’s time to “blog it out“. A/B testing. Optimization. Google Experiments. Site improvements. Script improvements. Sales material improvements.
Companies hire me to help them speed up growth. I do that by helping them design sales practices that fit their size, disposition and unique culture.
Call and find out what that looks like for your organization.
1642 N 53rd St
Omaha, NE, United States
(402) 281-2785
pivot@chamberspivot.com
A short note every Friday afternoon with tips on getting more done in less time. . .next week.
Get a copy of the book, The Human Being's Guide to Business Growth.